"What Use Are Humans in the AI Era?" The more AI resembles a real person, the more valuable real people become.
AI can work, analyze and generate reports, but it cannot pay compensation, bear liability or own consequences. Capability can be outsourced; responsibility cannot. Customers, regulators and employees won't excuse you because "AI decided." The stronger AI gets, the more授权 boundaries matter: can it approve, pay, sign? Who stops it? Who is accountable? Future collaboration: AI executes, humans author

One day in the future, you scroll past a video and see someone talking about their entrepreneurial experience.
You find it incredibly real.
They say they failed in their startup.
They speak with detail and emotion, and there are even photos from back then.
You feel deeply moved after watching it.
But in the end, you discover:
This person does not exist at all.The entire video was generated by AI.
That day is actually getting closer and closer to us.
Because today's AI is no longer just capable of writing text.
It can generate images, voices, videos, and virtual characters.
In the future, it may even generate a complete life story.
You can have AI create "a person who has been an entrepreneur for ten years."
Give it a resume, opinions, emotions, and stories.
Even let it chat with you every day.
So the question arises:
As more and more things "look real," what is actually real?
This is a very interesting matter.
The biggest problem with the internet in the past was:
too little information.
So we searched frantically.
Baidu, Google, WeChat official accounts, self-media…
Everyone was trying to get more information.
But AI may take us to another era:
information so abundant that it cannot possibly be consumed.
Articles can be generated infinitely.
Videos can be generated infinitely.
Images can be generated infinitely.
Voices can be generated infinitely.
Even "people" can be generated infinitely.
So a very strange thing emerges:
The more things there are, the scarcer reality becomes.
You will start asking:
Has this person really been there?
Did this actually happen?
Has this product really been used?
Was this opinion truly his own, or was it generated by AI?
Whose experience is this, really?
01AI Can Imitate Experience, but It Cannot Own It for You
At this point, you will find:
AI can imitate experience, but it cannot own experience for you.
It can write about how an engineer solved an equipment fault.
But it has never truly stood on a factory floor.
It can write about how painful a startup founder felt after failure.
But that failure was not borne by it.
It can generate the tone of a doctor.
But it has never truly faced a patient.
So in the future, one very important thing may become increasingly valuable:
Real experience.
Note, it is not "expressive ability."
But rather: you have truly done it.
It is not "you understand this industry."
But rather:
you have truly stayed in this industry for ten years.
It is not "you can tell a story."
But rather:
this story truly happened to you.
02The Underlying Logic of Content Competition Is Changing
This may bring a huge change to content creation.
In the past, everyone competed on:
who writes better.
who shoots more beautifully.
who edits faster.
In the future, AI can do all of these.
What truly becomes hard to replicate is:
your identity.your experience.your relationships.your choices.and: what price you have paid for those choices.
So in the AI era, a very interesting phenomenon may emerge:
The better AI becomes at "pretending to be real," the more valuable real people become.
In the future, when you follow an account,
it may not just be because they speak well.
But because you know:
the things they say, they have truly experienced.
When you buy a company's product,
it may not just be because their promotional video is beautifully made.
But because:
you believe this company can truly deliver.
Even a company's most important digital assets
may in the future not just be data, code, and models.
But also:
what it has truly done in the past.
03AI Will Force Us to Redefine "Real"
So the biggest change AI brings may not be making the "virtual world" more and more real.
Quite the opposite.
It may force us to reconsider:
what "real" means.
Once AI can generate everything,
reality itself may become a scarce resource.
So if you are currently running a business, building a product, creating content, or even just working as an ordinary professional,
don't just think:
"How can I use AI to produce more things?"
You should also ask:
"Apart from what AI can generate, what do I truly possess that cannot be replicated?"
It may be your experience.
It may be your judgment.
It may be the trust you have built with others.
Or it may simply be:
the fact that you, as a real person, have truly lived this part of your life.
And in the next episode, we continue.
Because if AI becomes increasingly like a real person in chatting, companionship, and communication,
are relationships between people still valuable?