Industry Trends

"What Use Are Humans in the AI Era?" AI can tell you everything — but it can't make your choices for you.

AI makes getting answers easier, but not necessarily making the right choice. More options mean someone must still decide: set goals, draw boundaries and bear risks. Knowledge can be asked, skills delegated, execution outsourced—but final choices and consequences remain human. AI makes doing cheaper and doing the right thing costlier. Judgment and accountability become the core capability.

AI can tell you everything, but there is one thing it may never be able to do for you.
Make the final choice for you.


Suppose tomorrow you are preparing to start a business.
You ask AI: "Which industry should I choose?"
It can analyse 100 directions for you.
You ask: "Which market is growing fastest?"
It can produce a complete report.
You ask: "How should this product be designed?"
It can give you 10 different options.
Even business models, marketing strategies, financing plans…
AI can do all of that for you.


So here comes the question:
Which one do you ultimately choose?


At this point, you will notice a very interesting shift:
AI is getting stronger and stronger,
and "getting answers" is becoming easier and easier.
But:

"Making the right choice" has not become easier.It may even have become harder.


Because in the past, there was too little information, and we did not know what to do.
In the future, it may be exactly the opposite:
too much information, too many options, too many answers.
AI tells you:
Option A works.
Option B also works.
Option C has lower risk.
Option D has higher returns.
So what do you do?
You still have to choose one in the end.


01What Does Choice Mean?

And what does choice mean?

It means: giving up the other 99 possibilities.More importantly: you have to bear the consequences of your choice.


For example, should an enterprise adopt AI or not?
AI can tell you:
the industry trend is good.
competitors are all doing it.
ROI may be decent.
But it does not know whether your company's cash flow can sustain it.
It does not know whether your employees can accept it.
It does not know whether your customers are actually willing to pay.
And it certainly does not know:

whether, if it fails, you are the one who bears the consequences.


02In the AI Era, the Competition Is About Who Has Better Judgment

So in the AI era, a very important change is happening:
In the past, we competed on who possessed more knowledge.
Later, we competed on who possessed more skills.
In the future, the competition may increasingly be: who has better judgment.
Because knowledge can be asked of AI.
Skills can be completed by AI.
Execution can be handed to Agents.
But:

Who defines the goals?Who draws the boundaries?How much risk are you willing to bear?What is worth doing?These questions ultimately still require a human to decide.


03If Your Core Competitiveness Is Just "I'm Better at Doing the Work"

So if your core competitiveness is just "I'm better at doing the work than others," you must start being vigilant.
Because AI will become better and better at doing the work.
If your advantage is merely:
"I write code faster than others."
"I write articles faster than others."
"I make PowerPoint slides faster than others."
"I analyse data faster than others."
Then your advantage is likely to be gradually eroded by AI.


What is truly becoming more and more important is:

Can you understand the problem?Can you define the goals?Can you judge what matters?Can you make decisions when information is incomplete?And even: do you dare to take responsibility for your decisions?


This may be a very brutal watershed in the AI era:

AI makes "doing things" cheaper and cheaper, but makes "doing the right things" more and more expensive.


So the truly capable people in the future
may not be the ones who personally did the most work.
But rather those who:

know what should be handed to AI, and what should not be left to AI to decide.


At this point, the relationship between humans and AI will also change.
In the past: humans used tools.
Later: humans and AI worked together.
Further ahead, it may very likely be: one person directing a group of AIs to complete work.
And at that point, the core capability of humans is no longer "execution."

It is: judgment.


So if you are still asking:
"Will AI make me lose my job?"
Perhaps you should change the question:

"If AI is better at doing the work than I am, what can I still rely on to make decisions?"


Because what this AI revolution truly changes
may not be how we work.
But rather:

who gets to decide what we should do in the future.


In the next episode, we continue.
Because there is an even trickier question than "judgment":

If AI makes a mistake for you, and something goes wrong, who is actually responsible?
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